IcDesign | Projects
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  • +POS Materials
  • +PRODUCTS
  • +Stands & Interiors

Magic Spoon

Magic spoon is a project inspired by a functionality and simplicity of a kitchen spoon. Spoon is attached to a cup or a tea/ cofee bag, making it sealed and airproof. IC design, patent pending, Belgrade 2013. Honorable mention - Kitchen tool competition, Chicago 2012.

Loto

Serbian lottery LOTO promo desk design. Design concept based on the lottery balls&numbers. Materials: forex, alucobond, vaccum plastics, lottery ticket, moulded plastics. Client: Serbian lottery company, agency: Loweandfriend, Belgrade 2011.

Camel

Camel HORECA promo material design. Design concept is inspired by traveling, musical instruments, researchers equipment. Bar display, wall display, assemble - disassemble counter. Materials: enlightened acrylic plates, aluminium, wood. Client: JTI, Belgrade 2013.

Schweppes

Schweppes refrigerator and pallete island design. Concept is based on water bubbles and ice. Refrigerator simbolizes a large glass filled up with liquid, strong brand recognition. Materials: transparent acrylic plates, alucobond, stickers. Client: Schweppes, agency: McCan Ericson, Belgrade 2011.

Jacobs

Jacobs company promo shaker & promo shelving design, inspired by coffee packaging and Ice. Materials: forex, molded plastic. Ergonomic shape. Client: Craft, agency: EuroRSCG 2012.

Loreal

In-store promo shelf design for Loreal. Design concept is inspired by Menexpert brand identity from Loreal. Self standing shelf with company products and testers. Client: Loreal, Belgrade 2009.

Milka

In-store promo shelving for Milka company. Design concept is based on Alpen wooden house and childrens game. Material: printed cardboard, forex, stickers. Client: Craaft Milka, Belgrade 2011.

Toshiba

Toshiba sales point desk design. Space ship interior and sci-fi based on concept. Materials: perforated aluminium, enlightened acrylic plates, metal construction. Client: Toshiba, agency: McCan Ericson. Belgrade 2011.

Win XS

Premium design HORECA promo material for a premium Winston brand XS. Inspired by hi-tech gear, top materials, perfect finishing. Client: JTI, agency: Loveandriends, Belgrade 2012.

Winston

Winston HORECA promo material design. Inspired by company visual identity. Bar display, wall displays, presenter. Materials: aluminium, acrylic plates, LED lighting. Client: JTI, agency: L&F, Belgrade 2013.

Parlament

Parlament POS HORECA materials design. Concept is based on a brand visual identity. Premium design appearence is achieved with transparent segments sticking out. Client: PMI, Belgrade 2012.

Lucky Strike

Lucky Strike HORECA design promo material, inspired by company visual identity. Promo desk, wall display, presenter. Materials: acrylic plates, alucobond, LED lights. Client; BAT, agency: GREY, Belgrade 2012.

Carlsberg HORECA

Carlsberg, Somersby & Tuborg HORECA promo material design. Premium brands inspired design concept, targeting specific consumers group. Bar display, wall display, glass pad. Materials: wood, aluminium, transparent acrylic plates. Client: Carlsberg company, agnecy: McCan Ericson, Belgrade 2012.

Pall Mall

Pall Mall promo display, oriented mainly for younger consumers. Promotion is based on a direct contact with consumers in night clubs. Material: acrylic plates, LED lighting. Client: BAT, Belgrade 2012.

Dunhill

Lucky Strike & Dunhill brands inspired mobile sale unit. Easy&fast assemble - disassemble. Unit is operated by two hostesses. Alucobond finish, acrylic plates, LED enlightend. Client: BAT, Belgrade 2012.

Glamour

Glamour cigarettes HORECA promo material design. Design concept is based on female jewelry, sensual feeleing and sparkling effects. Bar display, wall display, gift box. Materials: coloured acrylic plates, trasparent acrylic plates, aluminium. Client: JTI, Belgrade 2012.

Sobranie

Premium brand Sobranie promo material design. Concept is based on high gloss black surfaces, with golden geometric details. Material: acrylic plates, aluminium, LED lighting. Client; JTI, agency: L&F, Belgrade 2012.

LD display

LD is a brand mainly oriented to a younger consumer group, inspired by urban visual identity. Materials: coloured acrylic plates, transparent acrylic plates. Client; JTI, agency: L&F, Belgrade 2013

Kent ashtray

KENT ashtray design. Design concept is based on a luxury design of a jacht boat. Perforated white surface imititates marble and aluminium. Inovative approach simbolizes stack on possibility and also ashtray can be assembled-disassembled. Client: Brigada, agency Bruketa&Zinic, Zagreb 2013.

Zepter

Zepter company pot design. Simpe lines, modern shapes and a strong connection with visual identity of a brand. Smart pot is basicly two-in-one pot, steam cooking & plain cooking at the same time. Material: prochrome metal, bakelite handles. Client: Zepter, Belgrade 2013.

KUBO Negative lamp

KUBO company ambient lamp design. Design concept is consisted of transparent plastic plates being stacked on each other. Every plate has a unique circle shape cut out of the middle and joined together they create an illusion of a classic table lamp shape. Client: KUBO, Belgrade 2009.

Hearmonix

Ergonomic device which is used to isolate sound while comunicating in a high volume environment. Design concept is drawn from the Hearmonx company logo, the sound wave like shape. Client: Hearmonx, NY 2013. Agency NOA Belgrade

PULP Pack EGG

Egg container packaging design. Inovative and creative way to store the eggs. Design concept is led by a solid structural protectivity of the case but the product is still visualy there for the consumer. Material: moulded pulp. Client: Spektrum, Gornji Milanovac 2013.

Bohor

Bohor laundry softener product bottle design. Design koncept is based on a liquid spill over the surface of the bottle. Wave like form follows the company logo design and finds its place on the product tag. Client: Albus, Novi Sad 2008.

Jacobs

Jacobs company promo shaker & promo shelving design, inspired by coffee packaging and Ice. Materials: forex, molded plastic. Ergonomic shape. Client: Craft, agency: EuroRSCG 2012.

Imlek

Yoghurt bottle design for Imlek. Design concept is based on a udder like shape, which is recognized as an elementary milk source. Attractive design solution for kids packaging 0.5l. Imlek company, Moja kravica, Belgrade 2010.

ATLANTIC vodka

Rubin company premium brands bottle design. Vinjak & Atlantic vodka. Design concept is based on a minimalism & originality. Client: Rubin, Belgrade 2009.

MoiPed

Urban electric motorcycle design, remake of the popular Moped model. MoiPed is a vehicle supported by an Italo-Russian manufacturers. Client: Trade Unique, Belgrade, 2013.

IMT tractor

Tractor hood design. Inspired by traditional Ferguson tractor front mask IMT 539. Material: polyester. Contractor: Poliester Priboj. Client: IMT Belgrade. 2013.

STAX pacmashine

Paper packaging machine protective corslet. Protective container has the aesthetics designed to look different from company rivals. Aesthetics follows quality. Client: Stax, Cacak 2012.

Banca Intesa

Banca Intesa stand, agricultural fair in Novi Sad. Design concept is to reconcile corporative bank world with the environment which is agricultural fair. Function, one-on-one meeting space, conference meeting space & info desk. Area 45m2, Novi Sad 2012.

POLIESTER TUBES

Poliester company fair stand. Concept is based on a company storagge with different pipe sizes. Sheving and promo material made entirely from company products. Client: Poliester Priboj, Belgrade 2013.

WINSTON MSU

Winston brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond&forex finish, steel construction. Belgrade Beer fest, JTI, Belgrade 2012.

LUCKY STRIKE MSU

Lucky Strike brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond finish, stickers, steel construction. Client: BAT, Beer fest, JTI, Belgrade 2012.

PALL MALL MSU

Pall Mall brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond finish, enlightened acrylic, steel construction. Client: BAT, agency: GREY, Belgrade 2012.

CAMEL MSU

Camel brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond finish, steel construction. Belgrade Beer fest, JTI, Belgrade 2012.

WINSTON XS MSU

Winston XS premium brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond finish, stickers, steel construction. Client: JTI, agency: L&F, Beer fest, Belgrade 2012.

LD MSU

LD & Winston brand inspired mobile sale unit. Easy&fast assemble - disassemble. Alucobond finish, steel construction. Client: JTI, agency Loveandfriends, Begrade Beer fest 2012.

Nike Store

Nike store rebranding, Air Pegasus campaign. Urban running as an inspiration, promo desk, shelving. Client: Brigada, agency: B&Z, Zagreb 2013.

SAMSUNG

Event space design, based on a company visual identity and campaign company just started. Samsung, Sobranie & Telenor event POSM. Promo desks design, spacial organization. Client: GREY, L&F. Belgrade 2013.

24H PARK

Public space branding. Public park is used as a background for a instalation which allows visitors to read enlarged copies of daily newspaper 24H every day of the week. Client: Ringier Axel Springer, Belgrade 2013.

  • +POS Materials
  • +PRODUCTS
  • +Stands & Interiors